Breast cancer is the poster child for causecampaigning, explains an interviewee early in pink ribbons, inc, which takes aim at the corporatisation of breast cancer. Susan g komen for the cure, and avon, the biggest corporate fundraiser for the disease. Mukesh, nita ambani visit siddhivinayak to give son akashs wedding card. Tied up with more than hope a documentary on breastcancer culture critiques the pinkribbon movement, questioning its corporate links and its dubious. Nov 05, 2012 a clip from the documentary, pink ribbons, inc. Breast cancer and the politics of philanthropy by samantha king, associate professor of kinesiology and health studies at queens university the film documents how some companies.
Directed by acclaimed filmmaker lea pool, pink ribbons, inc. Pink ribbons, inc breast cancer and the politics of philanthropy by samantha king. One of the criticisms of this documentary is that it does not offer enough positive messages. While not exactly a straightup expose of the breastcancer industry, lea pools documentary pink ribbons, inc. Also sign me up for fanmail to get updates on all things movies. The documentary delves into where breast cancer research donation money comes from and where it is used. The film probes into the world of causemarketing and breast cancer in an attempt to get people to think critically about what is involved in corporate fundraising. Samantha king, professor of kinesiology and health studies at queens university, explores the possibility and the stunning proposition that the pink ribbon campaign, whose efforts are directed specifically at creating breast cancer awareness, is only a shameless cashgrab for companies to.
Between them they have raised billions of dollars for a cause. Pink ribbons leave some seeing red in quebecbased director. The film is based on the 2006 book pink ribbons, inc. Downloads and rentals are only available in canada for now. Feb 06, 2012 a good way to start a debate among 10 randomly selected individuals would be to have them view lea pools pink ribbons inc and have at each other. As suggested in the film, for a women being treated for breast cancer having a pink teddy bear directed at her plight can indeed be perceived as offensive. Despite the billions of dollars that have been raised over the years, cancer rates have also risen to a staggering 1 in 8 women. Superpipe finals, snowboard and freeski, men and women, dew tour breckenridge 2017.
Sep 15, 2011 indignant and subversive, pink ribbons, inc. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve. Hope, fear, and the pursuit of a cure in twentiethcentury america by barron h. There were other movies released on the same date, including snow white and the huntsman, battlefield america and for greater glory. See details about this film s theatrical run to learn more about breast cancer actions work to address and end the epidemic by putting patients before profit and to get involved go to. The hypothesis is valid, and the film s criticism of komen and others for getting into bed with polluters like ford, eli lilly, and various cosmetics companies is its most convincing and.
Pink ribbons mastectomy and lymphedema boutique will strive to assist each woman who comes through our doors regain or maintain her selfesteem and good body image that was altered during and after her breast cancer treatment. Tied up with more than hope a documentary on breastcancer culture critiques the pink ribbon movement, questioning its corporate links and its dubious. This documentary, based on samantha kings pink ribbons inc. Everything you need to know about pink ribbons, inc. The pervasive pink ribbons of the breast cancer charity and the marketing of brands and products associated with that philanthropy, impacts our culture. And by spending time with a support group for women with stage four breast cancer, where stage five is death, the film examines the effect that the breast cancer movements positive yet. How breast cancer culture undermines womens health by gayle a. Despite the billions of dollars that have been raised over the years, cancer rates have also risen to a. Associate professor of kinesiology and health studies at queens university samantha king claims in her 2006 book pink ribbons, inc breast cancer and the politics of philanthropy that breast cancer has been transformed from a serious disease and individual tragedy to a marketdriven industry of survivorship and corporate.
The film spotlights bcactions think before you pink campaign and our own former executive director barbara brenner. Breast cancer has become the poster child of corporate causerelated marketing campaigns. The ubiquitous pink ribbons of breast cancer philanthropy and the handinhand marketing of brands and products associated with that philanthropy permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. Goteborg international film festival canada 3 february 2012 limited usa 21 april 2012. Enter your location to see which movie theaters are playing pink ribbons, inc. While the masses blindly buy their pink ribboned products and corporations thereby get richer, this film dares to question many things about this trendy cause. This documentary determines who benefits, the cause or the company. We will strive to make every woman feel complete and balanced through properly fit and beautiful garments. Chris joins william to selfexamine their reactions to the documentary pink ribbons, inc. Were very curious about a controversial new documentary opening in the u. Breast cancer and the politics of philanthropy by samantha king, associate professor of kinesiology and health studies at queens.